Does the music industry create the market?

Many arguments surround the question of whether or not the music industry creates the market that they want. Adorno’s theory on popular music would agree that it does. He believes that audiences are led to falsely think that the record companies are producing music that they want to hear.
However audiences can and do make up their own minds. The music industry cannot force ideas upon people. This can be seen when musicians and their songs are highly publicised, yet are not successful.
Often record companies release similar sounding songs and musicians that they know audiences will enjoy. This could be seen as creating the market that they want to satisfy. All in all, every individual has freewill to listen to what they want, but it is more likely that they will listen to something that is similar in some ways to songs that they have enjoyed before.
Therefore the music industry could be seen as creating a market, however, it is down to an individual’s own personal taste too.